The Wellness Clinic is a wellness clinic situated in Caldas da Rainha, Portugal. The briefing emphasized the necessity of crafting a distinctive brand that would authentically mirror the clinic's core values, centered around fostering a profound sense of well-being among its clientele. In response, we opted for a delicate pastel color palette and selected a clean, geometric font to imbue the brand with a unique identity, setting it apart from its competitors.

Moreover, our design approach was carefully tailored to counteract the prevailing trend of using inappropriate brand language within the wellness industry, which inadvertently alienates a niche audience, particularly men. By eschewing clichés and embracing a more inclusive and modern aesthetic, our goal was to appeal to a diverse demographic, encouraging broader participation and engagement with the brand's offerings.