Branding | Packaging

At the heart of evoque's branding is the idea of skin: not just as an external barrier, but as the core of personal identity and well-being. The brand's visual language is built around the concept of skin texture and cellular patterns, which immediately relates its communications with skincare.

The brand pattern, which can be found both in a fill and outline style across across the brand's touchpoints, is inspired by the natural texture of skin cells, hinting at the products' scientifically-backed formulas and commitment to the preservation of nature. This cellular pattern is a crucial part of the visual identity, seamlessly intertwining all products side by side, adorning brand touch points, and highlighting certain keywords, ultimately consistently breeding familiarity with the brand. It also subtly shapes the brandmark, which resembles the texture of the surface of skin, further solidifying this identity as a big, cohesive family.