ful • Universal Food Iconography • Brand Design @ Diogo Trindade

What is ful?

ful is a useful and universal language of symbols for food products.

Why use ful?

ful is a simple visual system.

With ful, you’ll never have to read the entire label to know the basic information.

With ful, you have access to the basic information much faster.

Answering the questions:

• What kind of diet is it? [Diet]

• How to store, prepare, and use? [Use]

• Can I eat it? [Warnings]

Why create ful?

• To have the basic information quickly, anywhere in the world.

• To create a more homogeneous design.

• To solve some of the basic problems with the old designs.

• To accelerate the process of consumer choice.

• To provide as much information as possible in the least possible space.


Buy it on MyFonts.com


#food #universal #iconography #system #labels #packaging

How to use ful?

1. install ful (font format)

2. choose the wanted symbols on the website - www.ful.graphics
each symbol corresponds to a letter (all the information is on the table on the following pages)

3. use the minimum size of 36 pt for all symbols

4. use the symbols in this order:
Diet Use Warning

5. in the end add the link “www.ful.graphics” for more information (the logo is the letter “F”)

for example:


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ful • Universal Food Iconography • Brand Design