Unilever Pick Up Point Video

Briefing:

The main goal of the video is to promote Unilever's Pick Up Point.

It is important to keep some points in mind to properly illustrate this service.

- Efficiency

- Quickness

- Less expensive

- Accessible

In order to highlight the efficiency of the service and to compare it with the traditional way of delivery, it would be interesting to film a delivery man picking up an order in one of the unilever or other points of sale for which he works, and to compare the easiness, the rapidity and all the other advantages of the reckon.ai service.

The video should showcase the checkout and delivery process with a focus on the speed, security of the transaction. The pickup experience should be shown in detail, with footage of the user retrieving their order from the stores locker system.

The video should be approximately 1 minute long and have a modern and upbeat feel. It should feature a mic of live-action footage (real video), animation, and motion graphics, with a focus on the user interface of the micro store.

Storytelling:

Let's imagine the video could start by showing a delivery man leaving to pick up an order he received on his phone and we could split the image of the video in two to compare the speed and security of tracking the delivery and pickup of the order with versus without reckon.ai microstore.

Let's take the first shot in which we imagine that the delivery man is going to the reception of his order and we will put forward the longer waiting time when he arrives on the spot, but also the delays or eventual problems that can happen.

On the contrary we will put forward the second plan, the delivery man going to the place where the micro store will be placed. At this time, it will be necessary to highlight all the advantages around the image with specific words to explain what they are and so that the audience will understand the comparison of the two delivery solutions and how one is better than the other.

Key Messages:

- 24/7 Fully Automated Micro Store

- Reduce PUP Owner Interaction by 95%

- Achieve 100% Order Acceptance

- Speed up the order handling process by 50%

- Optimize stocks and eliminate out of stocks

Video Locations:

Porto