João Pinheiro: Brand Identity
After two years I decided to do an update on my visual identity. This new identity reflects the style that I love to work (geometric and minimalistic) and to design it, I got inspiration from the 70s vintage logos which are very bold and with thick lines and shapes.
For the logo, I used the initials JP so they could be associated with my name and I decided to design a logo that could also be read up side down.
As for the colours, I decided to use 95% black and white because I love to work with these colours and they communicate a strong and professional message.
Regarding the typeface, I decided to use Brandon Grotesque because it is a modern and geometric sans-serif typeface which would fit with the rounded shapes of this logo perfectly.
To view this project on my portfolio website visit: http://joaopinheirodesign.com/...
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