Richard Wallstein
This logo was designed for a psychiatrist. The idea is to show that the treatment is one-to-one (relation between the doctor and patient), that means it is very personal. Basically, to reach here, when I was analysing different typefaces, trebuchet MS has the letter “i” that seems a person with his arms pointing/ hugging. So I inverted the first “i” so those two letters seems that they are hugging/ helping each other. I also chose blue and orange because in colour psychology blue communicate calm and orange transmit energy.
Typeface: Trebuchet MS
Project designed at Broadbase
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