BMW Premium Selection
BMW PREMIUM SELECTION // USED CARS
The BMW Premium Selection program is reserved exclusively for used BMW automobiles that fulfil defined premium standards.
BMW asked for an ad campaign to advertise this market segment,
something that visually distance itself from the brand's core business.
Insight / Drive Idea
Like the world's most precious stones, diamonds, BMW cars don't age over time.
BMW PREMIUM SELECTION // USED CARS
Academic project based on a real briefing by BMW at Oficina de Portfolio™
