Sever do Vouga
Once confronted with the proposal to create a strategic new brand for the county of Sever do Vouga, we started by researching about the most important economic activities there.We concluded that Sever do Vouga is, today, very influenced by it's blueberry industry. Several activities linked to this take place there, and it's also an important tourist attraction. Besides, this county holds the title of Blueberry Capital in Portugal.But Sever do Vouga has a big variety of other strong points, so we didn't want to reduce it's identity only to the blueberry theme.
So we designed a logo that deconstructs itself in a few secondary logos, that apply to different areas.
From this logo we created patterns that were used in posters, flyers, maps, cultural agendas, and even in signage, to be applied all over Sever do Vouga.
The posters, map flyers and cultural agenda were design with the purpose of being distributed around the city, to provide important information to both tourists and locals, about the activities occurring at the moment at Sever do Vouga.
Strategic Design II, Year 3 of Bachelor Degree in Design, at University of Aveiro. 2017.
Project done with Leonor Flores, Ana Verónica Dias, Mafalda Amorim and Marco Santos.
