BMW Adventure Experience | APP concept
BMW Adventure Experience is a campaign concept for the BMW F800 GS motorcycle.
This campaign aims the 'Free your adventure side' moto and targets 40+ men with very active personal and professional lives.
The concept is based on the idea that these men have a very intense live and can't remove it when working. They are bold, active and are always have an adventure attitude.
The strategy developed to engage was to send customised VR Goggles with 360º videos to experience the motorcycle travelling on board showing the motorcycles aesthetic and technic versatility.
The strategy developed to create brand value was to retain and maintain this experience with an BMW Adventure Experience APP, available for Android and iOs users, with utilities shareable among their users.
I developed a Mupi and some mockups of the APP.
This is a project made in academic context.
All the photography rights are reserved to their owners.
BMW Adventure Experience | APP concept
BMW Adventure Experience is a campaign concept for the BMW F800 GS motorcycle. This campaign aims the 'Free your adventure side' moto and targets 40+ men with very active personal and professional lives. The concept is based on the idea that these men
