Brand Design | Fifi com amor
THE BRAND
Fifi com amor (Fifi with love) is a Portuguese handicraft brand with handmade creations made with love. With the aim of making spaces more welcoming it's mission is to help share the grandmothers love.
Like her mother and with the teachings transmitted by her, Fifi starts practicing crochet and gaining love for it. Today, she creates all of the pieces in order to share the love once shared by her own mother.
"We want to share the grandmothers love."
THE PROJECT
The project consist on the creation of brand concept and the visual identity for the brand, such as the logo, the business card, the product labels, packaging and stickers, the graphic materials for the POS, the product photography, the social media management, the illustration creation and all of the brand graphic universe.
What concerns the visual identity and with the main objective of representing the handmade aspect of the brand, it was used a manual and curvilinear graphics for the name of the grandmother (Fifi). For the love aspect of the brand, it was used the heart shape and the signature "com amor" (with love).
Brand Design | Fifi com amor
The project consist on the creation of brand concept and the visual identity for the brand, such as the logo, the business card, the product labels, packaging and stickers, the graphic materials for the POS, the product photography and others.
