INTOLERANCIA - Newspaper Rebranding Project
INTOLERANCIA
NEWSPAPER REDESIGN PROJECT
Intolerancia is a mexican newspaper, distributed in different points of Puebla de Zaragoza (capital) which is a city in east-central Mexico, southeast of Mexico City.
Intolerancia prioritizes political issues, it is the main topic of the front page most of the times. Its most important sections are Politics, City, Education, Insecurity, Entertainment, Special, National, Sports.
Some examples from the old version:
BRANDING
In addition to the graphic rebranding of the name, they requested a symbol / icon that would more easily identify the new identity in several digital media areas as well. The only demand: to keep the red color because of political issues.
The idea of this new element arises through the iconographic research of Mexican culture and its ancestors, the Aztec people. They used in innumerable paintings a spiral-shaped symbol that is recognized as a symbol of communication and easily identified by Mexicans as part of their culture.
