Refraction for Adidas

Arthur Boeira

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Refraction for Adidas


A gigantic synthesizer with audio visual reactions to the public. EQT was adidas first collection that focused closely to casual and urban design.

 

Refraction is an interactive dancefloor synthesizer composed by 25 lasers pointing down to a sensor. When the public interrupt the laser light it generates an audio reactive response to the DJ. The interactive composing process resulted in an incredible shareable performance.

 

Refraction for Adidas

Refraction for Adidas

Refraction foi um projeto de instalação reativa no lançamento do tênis EQT da Adidas no Brasil.

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Arthur Boeira
Arthur Boeira
Programador visual, VJ, produtor cultural
São Paulo, Brasil
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