Tidal | Conteúdo Social
Tidal came to Brazil in 2018 and I was the digital strategy manager responsible for the launching and the digital content producer on the first year of the brand.
As a contemporary music app, Tidal had lots and lots of new releases every week and the content had to reflect this and had to be aligned globally. I coordinated both new creations and adaptation of the global content.
On the strategy, we used Twitter for the immediacy of the channel, Facebook for its distribution capacity - with media buying - and Instagram for inspiration and real time content on Stories.
See more at @Tidal Brasil on Instagram, Twitter and Facebook.
