Beta-i > Rebranding - the squiggle system
Beta-i > Rebranding
Ogilvy Lisbon 2015
We start from nothing. We didn't know where to go.
We went left, we went right, then we went left again.
But we were not lost. We were creating a common dream.
It was part of a common process.
It wasn't predictable or infallible.
It was a hard work.
With a lot of fun.
The squiggle Branding system
Squiggle - A short line that curls and loops in an irregular way.
In Portugal is Known as "Rabisco"
1.We squiggle
2.Put the first letter in the beginning
3.And then the other letters follow the squiggle
4.Add colour
And then we have fun.
The brand signature is inspired by that moment just before the Skype starts.
Beta-i > sub-brands for events
All rights belong to Beta-i, and Ogilvy Lisbon.
Beta-i > Rebranding - the squiggle system
We start from nothing. We didn’t know where to go. We went left, we went right, then we went left again. But we were not lost. We were creating a common dream. It was part of a common process. It wasn’t predictable or infallible. It was hard work.
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