Rebranding - Água Trindade
Rebranding
Água Trindade
The Trindade campaign was proven to be a very particular challenge, being one of the most renowned brands in Cape Verde - 100% national water, a market leader, and more than 20 years of history.
We were asked for a rebranding campaign to renew the visual identity, positioning, and brand behavior. The concept of the campaign, Made in Cape Verde, is derived from the deconstruction of the origins of what it means to be a Cape Verdean.
Inspired and supported by the feminine mystique and mother nature. The rational process went through analyzing ways that local women provide life to the Cape Verdean. We took inspiration from the traditional fishmongers that carry fish on their heads, reinforcing the link between the brand and the connection of Cape Verdean people to nature.
Rebranding - Água Trindade
Campanha de rebranding que renovasse a identidade visual, o posicionamento e o comportamento da marca no mercado Cabo Verdiano.
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