Brand and mobile design.
This project talks about the nutritional part of wellness.
Wellness applications focus on food habits, creating meal plans, and adaptive food wheels according to your nutritional needs.
Having the feature to recommend food when you don't know what to eat, the app will generate food accordingly.
After all the desk research, interviews, evaluations, and analyses I ended up creating two personas very similar to each other, Maria and Hanna. Below you can see their user journey, going to a sporting event.
Starting the design process of the project, I put together a mood board with a look and feel for the brand. Having in mind the keywords: friendly, easy, fun, and encouraging.
Below you can see the style guide created base on the moodboard.
Note: Create a desirability test for testing if the app had the same adjectives given while seeing a screen or more.
Below you can see some screens of the app.
This app main feature, was based on 4 main ideas:
For reading the full process, you can go to my medium
https://medium.com/@be-silva/case-study-habiteat-50b3ec774d2b
or go to my portfolio
https://be-silva.editorx.io/design/habiteat
Thank you!
wellness app
Wellness applications focus on food habits, creating meal plans, and adaptive food wheel according to your nutritional needs. Having the feature to recommend food when you don't know what to eat, the app will generate food accordingly.