Nacional - Identity
NACIONAL
challenge.
Cereals are the overarching element in all products of the Nacional brand. Whether in pasta, flours, biscuits, flakes, or bars, cereals are a basic and essential food. They are functional, crunchy, nutritious, protein-rich, and vitamin-enriched. Cereals have been the foundation of this Portuguese brand since its origin over 170 years ago.
The brand signature originates from this original element. The design of the new logo is revealed through a single wheat stalk. The animation also incorporates sensory elements through sound design. It introduces aesthetic features that aim to connect the brand to what is simpler and purer, utilizing the richness of illustration and the gesture that outlines the goodness we seek in the brand's products.
brand signature.
statement video.
about A.I.
Throughout the entire process, from storyboarding to the completion of these films, A.I. was used to generate almost every image and a substantial portion of the animations.
Identity for "NACIONAL"
Art Direction, Storyboard, A.I engineering by Paulo Mariano
Motion Design by Bruno Gonçalves (Instagram)
Produced by SOLID DOGMA
2023 © SOLID DOGMA
