Innkeeper [Identity Rebranding]

Rafaela Alves

499

11 out 2024

INNKEEPER

[Identity Rebranding]

With the creation of this new corporate identity, the goal is to convey an image of luxury, sophistication, and trust. The visual identity has been designed to ensure consistency and cohesion between the Innkeeper Property Management and Innkeeper Real Estate brands, allowing them to coexist harmoniously while maintaining their own distinct identities. In this project, the brand identity was developed for both digital platforms — such as social media — and printed stationery.

The pattern was designed to incorporate an element from the logo—in this case, the notched line of the key—combined with straight and angular lines that evoke the rooftops of houses. This minimalist line design creates a subtle reference to both interior and exterior spaces and serves as the foundation for the pattern used in this identity. Designed for versatility, this pattern is intended for use in both digital and print applications.