Common Room [Visual Identity]

Rafaela Alves

409
7
Common Room [Visual Identity]

This project explores the development of a visual identity and spatial concept for a café — a place where people are encouraged to slow down and reconnect.


Inspired by the "old times," this Common Room aims to go back to the basics, fostering connection between people in a space designed to be truly enjoyed, far from external distractions like technology.


The color palette combines deep, comforting tones with warm lighting to create a calm and welcoming atmosphere.

The logo and visual language reflect this idea of togetherness and accessibility, balancing a contemporary aesthetic with a nostalgic sensibility to create an environment that feels both grounded and intentional.

Common Room [Visual Identity]
Common Room [Visual Identity]
Common Room [Visual Identity]
Common Room [Visual Identity]
Common Room [Visual Identity]
Common Room [Visual Identity]
Common Room [Visual Identity]
Common Room [Visual Identity]
Common Room [Visual Identity]

Common Room [Visual Identity]

This project explores the development of a visual identity and spatial concept for a café — a place where people are encouraged to slow down and reconnect.

409
7
0
Rafaela Alves
Rafaela Alves
Product Photographer & Graphic Designer
Mértola, Portugal