Oro di Napoli - Guardians of the Eternal Flame
Featured in World Brand Design Society.
Oro di Napoli
Is a living tribute to true Neapolitan tradition. More than a pizzeria, it is a ritual space a temple of fire where art, time, and human craftsmanship meet.
Its guardian, La Volpe d’Oro - The Golden Fox embodies wisdom, elegance, and instinct. She watches over the eternal flame of the oven, the secret of the dough, and the soul of Neapolitan pizza.
The visual identity blends the mystical and the artisanal: warm terracotta and aged gold tones, natural textures, and shapes inspired by nature.
The result is a brand of depth, warmth, and poetry Where fire is the true protagonist, and every pizza becomes a fleeting work of art and devotion.
The identity was created as part of a challenge for the “Designer Aumentado Ai” course, led by designer Alex Monteiro.
Graphic Design, Art Direction, Strategy & Branding by David Carranca
Oro di Napoli - Guardians of the Eternal Flame
Oro di Napoli Is a living tribute to true Neapolitan tradition. More than a pizzeria, it is a ritual space a temple of fire where art, time, and human craftsmanship meet. Its guardian, La Volpe d’Oro - The Golden Fox embodies wisdom, elegance, and instin
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