Organi - Vegan Kitchen
OVERVIEW
Organi is a Lisbon-based restaurant known for its organic, seasonal cuisine and minimalist approach to food. As the brand prepared to open a new and expanded venue, the goal was to refine the existing visual identity — preserving its recognisability while elevating its presence to match the new space and concept.
Rather than starting from scratch, the rebrand focused on evolution through precision. Working in collaboration with typographic designer Gil Rodrigues, we corrected subtle structural imbalances in the original logotype and reinforced the brand’s consistency across physical and digital touchpoints. The challenge was to modernise the identity without losing the authenticity that loyal customers already associated with Organi.
Brand Strategy • Art Direction • Collaboration • Collateral • Product Manager • Typography
Organi • Restaurant • Portugal
— Find out more about this project at www.dancingjungle.pt
Organi - Vegan Kitchen
A refreshed identity and colour system for a plant-based restaurant, aligning the brand to a healthier, more sophisticated dining experience.
Categories
