Better Natural Treats
Better Natural Treats E-Commerce Design
Better Natural Treats positions itself around 100% premium natural treats. The brief was to express that promise through the e-commerce experience, reducing noise, making choices clearer and building trust with customers.
I designed a clean, mobile-first shop where navigation reflects how people actually buy by treat type. Products are supported by at-a-glance badges, alongside quick reads on ingredients, feeding guidance and pack sizes.
Product cards and PDPs prioritise the essentials (protein, format, price breaks / bundles, subscribe-and-save) helping customers decide quickly. A layer of micro-interactions makes it all feel light and friendly.
The result is a modular system that scales as new product lines roll in, making it easy to find, compare and buy better natural treats.
Credits
Client: Better Natural Treats
Design & Development: Nicoleta Costin
Year: 2023
Better Natural Treats
Premium natural dog treats brand redefining better nutrition
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