The Dragon Trip
The Dragon Trip is known for bold, immersive adventures, from backpacking across Vietnam to family tours through Japan. For over a decade, it has captured the spirit of discovery across Asia. As it prepared to expand beyond the region, the challenge was to evolve the brand to feel global while preserving the energy, youthfulness and spirit of adventure that define it.
The outcome became an all-round refined visual identity with a tail-in-motion brand mark and a clear wordmark, a strong colour palette and fresh, modern typography. The dragon tail threads through photography and layouts to carry the story. Online, the website was redesigned and rebuilt around destinations and travel styles, with modular trip pages (day-by-day, highlights, FAQs), clear next steps, bookings integration and a scalable system, built for adventure and ready to grow.
The Dragon Trip
Group adventure tours for solo travellers
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