Podium Place
Podium Place in Newbury, UK brings specialty coffee and car culture under one roof: coffee roasting theatre, premium beans, supercars for sale, simulators and a paddock club. The challenge was to create a coherent identity that could stretch from everyday café service to high-octane events rather than a themed café aesthetic.
The brand concept was designed to revolve around the idea of an abstract podium, combining elements of dynamism, class, precision and craft into a tiered structure that harmoniously integrates all facets of Podium.
The system pairs the Podium mark, grid-driven layouts and subtle pacing cues. A minimalist colour palette keeps it confident and sleek while the typography gives it a sporting edge. Applications span signage, packaging, menus, merchandise, simulators and event collateral.
Podium Place
Lifestyle destination bringing together cars & coffee
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