Colectivo
Colectivo
Naming, Identity and Collateral
Colectivo is a coworking space for networking and community building.
The name is the Portuguese word for ‘collective’.
The brand is consistent but playful across different applications and, along with its colour palette and gradient, reflects the desire to build a creative and connective environment, creating synergies between its residents.
The logo draws two intersecting shapes - sense of community and human bonding - that can be moved apart and used as a two corner frame to focus a viewer’s attention - the coworking space and its creative ecosystem.
Client: Solvay Business Park
Design and Art Direction: Mafalda Marcos
Colectivo
Naming, brand identity and collateral for Colectivo, a coworking space in Póvoa de Santa Iria, Portugal