Iomo
Iomo
Identity, App and Collateral
Iomo is an electric scooter sharing service. The company's mission is to make cities more livable by reducing traffic and providing an affordable and sustainable way to commute while helping people reduce their carbon footprint.
The identity is simple and friendly, with bright colours and flat illustrations, so that the user can identify with the brand and recognise it as an easy and fun way to move around the city. The curvature of the logo and its rounded shape represent the playful experience of a scooter ride.
Client: Iomo
Illustration and Design: Mafalda Marcos
Iomo
Brand identity, mobile app and collateral for Iomo, an e-scooter sharing service
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