Pindô Identity System
Project Description
In response to the briefing, I should develop an identity system for a local business. It could be a restaurant, boutique, etc. The identity system should contain crucial elements such as a new logo, business card, letterhead, envelope, direct mail postcard, among others.
I chose an artisanal ice cream shop, Pindô, for two reasons. First, it is a place that I have known and loved for many years, not only for the friendliness of its hosts but also for its ice cream of various flavors made with fresh and natural products. Secondly, for the opportunity to create a new image for a brand that until now has not had a specific and defining visual identity.
Course Date
Digital Pre-Press & Production May 2019
Pindô Identity System