TNT - The People Network
TNT
The People Network
The world of logistics is literally always on the move.
At such a fast pace that, sometimes, brands loose track of what is at their heart.
Knowing this, made the iconic logistics giant approach DesignBridge to re-focus & re-energise their brand.
Digging deeper, we found that people are at the center of everything TNT does and that people are the strength
of their network. So, in 2014 we simplified, modernised and humanised the brand assets while bringing to life the new tagline "The People Network".
This project was not about reinventing, it was about finding the core truths and strengthening
the TNT brand in a move forward.
TNT - The People Network
O mundo da logística está literalmente sempre em movimento. A um ritmo tão acelerado que, às vezes, as marcas perdem o controle do que está em seu coração. Sabendo disso, fez o icónico gigante da logística abordar a DesignBridge re-energizar a marca.