The World of L'Or
The World of
L'Or
Launching L’OR Espresso to a global market required a new, fresh branding approach
and the creation of a new brand strategy and visual identity.
L’OR was an established coffee brand but had many of it’s equities being misused.
The first challenge was to create a consistent visual identity that would translate
across each of the global markets and every media type.
As the first brand to launch aluminium capsules into the supermarket they needed show customers
that what they were buying was compatible with their current machines and a high quality coffee;
a true evocation of French luxury...
The World of L'Or
Criámos uma marca luxuosa, com um tom de voz e identidade visual distintos. Uma marca que aumentou significativamente sua participação no mercado e receita além de todas as expectativas.