March 2015

ARTISTIC DIRECTION
PRODUCT DESIGN
ACCESSORY COLLECTION

CEO Founder LA BARONNE 

Art Direction: La Baronne _Bag bySTUDIO SANDRINE MAZAN
Green House_015 Collection by SERENA SALVADORI

BRAND:

La Baronne is a new handmade product from STUDIO SANDRINE MAZAN, based in Berlin. 
The Green House collection draws its inspiration from the life and people in Berlin. 
These bags evoke what Berlin means to me —spontaneous, unpredictable and unexpected. Fellow travellers, these bags will follow you on your everyday adventures — they can be your backpack to slalom between subway and your bike, or be your bundle for your weekend trip and short travel. 
They all have got strong personalities and multiple faces,so you can choose the bag that best fits your story,or choose a new one to write it. 

ART DIRECTION GreenHouse COLLECTION_015:

Sandrine Mazan, designer, and Serena Salvadori, photographer, met in Berlin one year ago. The Greenhouse collection_015 is the result of their first collaboration. 
The scene takes place in the Greenhouse of Neukölln, ex job center building, now transformed into an artistic residence.
The models are dancers, bartenders, photographers, designers, cooks and students. People like us. Foreigners, dreamers and new Berliners. The clear and geometric aesthetic in a raw location creates this series of portraits.