Custom photography straps to transport and support the camera. This product offers an alternative to the straps found in the market today. The name of the brand was chosen because of it´s phonetic similarity to the word cheese, often use to provoke a smile when taking a picture. The logotype letters emulate a smile when it is displayed vertically.

Year 2015
Brand creation and identity Cátia Fernandes
Strap design/production/printing Cátia Fernandes
Straps' printing technique Screen Print
Packaging Cátia Fernandes
Photography Cátia Fernandes