Tag and Juice Lifestyle Shop & Gallery

Co-Founder and Creative Director.

TAG and JUICE united the passion for urban culture and the ideal of a better world.
A world made of collective actions and a healthier attitude towards the city.
 
Our store reunites urban culture’s various forms of expression in one location. Situated in the traditional borough of Vila Madalena in São Paulo, it’s located on Rua Gonçalo Afonso Nº 99, next to the famous "Beco do Batman", a symbol of São Paulo’s graffiti.
 
Our architecture combines the simplicity of wood, the tradition of bricks and the modernness of cement. It conceptualizes this meeting point for design, fashion, art, books and magazines, videos and films. 
Everything is distributed in a place that unites a cafe with Wi-Fi, a small art gallery, 
a bicycle studio and a space for happy hours.
 
We promote and celebrate urban culture in all of it’s context and bet on the sales and customization of bicycles for urban use, made one by one with total exclusiveness. We see the bike not only as a mean of transport but also as a lifestyle that stimulates changes of thought in benefit of the planet.
 
Our little TAG gallery offers space for young visual artists, national and international,
to show their ideas and concepts in an area that defies creativity.
 
Above all, we want to connect, unite the belief in urban mobility and believe that new generations will have the same enthusiasm and passion for walking freely down the streets through their own means.