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Communication developed for

VISTA ALEGRE

This work was made during my time at Bang Bang, creative agency ~

This communication was made for “Festas Vista Alegre – em honra da n.ª sr.ª da Penha de França”, a celebration honoring the local patron saint, in Vista Alegre (Aveiro, Portugal).

They go back to the XVII century, and were slowly adopted by Vista Alegre factory after its construction. Nowadays, more than a religious ceremony, they also represent a yearly gathering between employees, employers and local residents.

Historical background:

Color Studies:

Key Visual:

The Characters & Patterns:

Graphic material:

Prizes:

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Client: Vista Alegre

Agency: Bang Bang Agency - Grupo Visabeira

Chief Creative Officer: Catarina Pestana

Creative Director: Gonçalo Guerreiro & Pedro Cerqueira

Creative Concept: Ana Mendes

Artworker: Ana Mendes

Production Design: Mafalda Gândara

Account: Marta Abreu

June, 2019