The SAM Centre™ is a Psycological and Hypnotherapy Centre based in Melbourne, Australia.

Psychologists at The SAM Centre are specialized in Clinical Health Psychology, Health & Life Coaching,

Mental Health & Wellbeing Counselling, Sport, Exercise and Performance Psychology, and Giftedness.

The SAM Centre™ logo was inspired in typical Celtic spirals, invoking a magical aura. The beauty and simplicity in its

strokes demonstrates the balance within the spiritual interior and the consciousness of the exterior. Its shades represents

the movements to the inside or to the outside.

"Living with vitality as potential becomes reality"

This brief statement is used to express the main goal of this Centre.

The words "Seek • Arrive • Maximize" also claim the spirit and purpose of this place.

It was designed the logo and the stationary, however, for this portfolio were added some possible

objects that could also exist. From cosmetic products to merchandising accessories and finally the window signage.

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The Sam Centre (Identidade Visual)

The SAM Centre™ é um centro de Psicologia e Hipnoterapia sediado em Melbourne, Australia. O seu logo é inspirado nas típicas espirais célticas invocando o equilíbrio entre o interior e o exterior. Rebranding concebido através da empresa Value Makers, 2016