Pestana Hotel Group - Rebranding

Ogilvy, Lisbon 2015

Designer Ricardo Capote

Copywriter Miguel Castanheira

Creative Director Rui Melo

A pause in the daily life.

Pestana is an hotel Group from Portugal, but nowadays is a worldwide company, as it has hotels in 3 different continents. With almost 90 hotels, and more than 10 thousand beds, they are visited by 3 million guests yearly.

Inspired by the idea of time, or more exactly the lack of it, Pestana promises that the time guests spend at their hotels, it will be the time of their lives. Because time is precious, and from time to time people need a break, need to stop their routine.

The stylized letter P, as the new logo works both as Pestana initial, but also embodies the pause.

All rights belong to Pestana Hotel Group, and Ogilvy Lisbon.