nu. BRANDING & PACKAGING

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nu. is a makeup brand, defined by a clean and simple visual language. Its mission is to make consumers feel like they are wearing a natural second skin, without it feeling heavy and fake.

This project's biggest challenge was to work the packaging's functionality, while keeping a simple yet different design. This first line of products by nu. is made up of two highlighters: one with rose tones, and another one with yellow tones.