Brand Design

EquilibriuM - Fisio & Baby Spa

Madalena is a dedicated physiotherapist and founder of Equilibrium, a physiotherapy clinic based in Castelo Branco, Portugal. Equilibrium welcomes all patients, but is mainly focused on babies and pregnant women; offering treatments such as: pre-birth preparation, postpartum recovery, baby massage courses, baby spa, and clinical pilates.

The project consisted in designing a brand identity which would convey a message of tranquility and professionalism.

The logo concept is based on the combination of three elements: pregnancy, physiotherapy, and balance.

As for the colours, I chose to use blue (which is commonly associated with physiotherapy) to emphasise the “M” of “Madalena”.

The fonts are Confortaa Bold and Confortaa Regular.

The design is simple, appealing and harmonious and can be used in positive and negative versions, allowing to highlight the beige coat of the receptionists and the white coat of the physiotherapists.

"

I loved Mafalda’s work. Exceeded expectations. Assesses the customers’ taste and gets it right the first time. I highly recommend and I will return to her services whenever I need.

Madalena Coelho

Founder & CEO of EquilibriuM – Fisio & Baby Spa