BRAND & CONTENT STRATEGIST

Nov 2020 – May 2021

At Spher I have started by identifying the insights, challenges and brand opportunities within the pre-existent foundation. I was able to develop the brand strategy, aiming to build a strong brand narrative that translated the startup goals. I would both brainstorm on the content, plan, and handle the drafts to the designers. The app didn't have a user interface at the time, so I drafted the user journey and frames to handle to the designers, and was responsible for communication between development and UX design teams.

After two months of full-time volunteering, I was invited to become part of the founding team,

where I also worked on pitch deck presentations.

My storytelling skills have been continuously challenged by this process of transforming a business opportunity into a brand story. I have been able to formulate and present strategies to the team, honing my communication skills. 

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