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Usability Tests (Quantitative and qualitative) +UI @ Felipe Ataulo

Quantitative and qualitative

Usability Tests 2.0

With the mapping of the main features and approach to the tests,

we carried out the interview script following some pillars.





Representativeness.

The means of marketing actions and processes of the beta testers were selected, the members for the usability tests linked to the main map of the flow of use of the Freto application, as follows:




What do we need to measure?

Three main pillars were designated for conducting usability research, namely:



Usability

> Task evaluation

> Attitudinal vs behavioral

> Test a-b

> Validation of UI Functions

> Cognitive memory


Effectiveness

> Validation of ideas and stakeholders

> Effort time

> Overview

> Metrics for reporting in numbers

> Prioritization Matrix


Concept

> Affective memory

> Brand mark

> Needs statements




Video call with users.

All interviews were scheduled and recorded on video, with an expected duration of 1 hour to 1:30 am for approximation with the user.


All tasks performed by personal data treaties, to be considered.



Assessment methodologies

All behavioral, bilateral and cognitive analyzes were performed using discovery methodologies, SUS (system usability scale, heat map, mean time to tasks, flow success rate, and qualitative factors.



Heat map

System Usability Scale

Map and temperatures by flow.

Detailed occurrence os the flow

Analyzes that are created from the understanding of actions and tests of user behavior and numerical rates such as average time, number of clicks, difficulties and attitudinal values.




Test A\B

A/B testing on the main flow of passing cards.






Detailed occurrence os the flow more





Discoveries

and

improvements:


With usability tests we found that most users have vision impaired by road life.


We also found that 97% of users have some "deformity" in their hands due to the weight of the steering wheel and loads during loading.


For these points, we need to adapt the sizes and colors of the UI.

Thanks.

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Usability Tests (Quantitative and qualitative) +UI

With usability tests we found that most users have vision impaired by road life. We also found that 97% of users have some "deformity" in their hands due to the weight of the steering wheel and loads during loading.