MISSION STATEMENT

We believe that everyone has the power to change the world.

We are committed to providing high-quality products and services that are sourced from sustainable and ethical practices and that can help people live their lives more authentically, challenging the status quo. We also support and believe that art is a powerful tool for social change.

We are here to support those who are looking to make a difference because everyone has the power to change the world.

VALUES

These values reflect the brand's mission of enabling a rising counterculture.

HXLY believes that everyone has the power to create positive change in the world, and it wants to help people live their lives more authentically and to challenge the status quo. We are committed to providing high-quality products and services that are sourced from sustainable and ethical practices.

LOGO

The Logo reflects the brand's values of empowerment, authenticity, challenge, change, and sustainability.

The letter style is reminiscent of tribal styles, reflecting the counterculture movement that is often associated with these cultures. As a symbol of new beginnings and change, the letter "X" holding the eye represents the brand's vision of challenging the status quo by looking at the world in a new way.

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Credits

Art Direction Filipe SJ & Foan82

Design Filipe SJ & Foan82

Copy Filipe SJ & Foan82

Client HXLY

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