iWays
iWays
Branding and Website
iWays is a creative consultancy agency focused on empowering awareness and turning it into real results with positive impact. Sustainability is embedded in its principles and ways of acting.
iWays didn’t have a clear brand positioning. It was missing a compromise and a real story to tell to its B2B and B2C clients.
We created a new brand identity as a sustainability-driven agency based on the concept of bringing AWARENESS to society through education. The purpose of the site redesign is to introduce this new identity and completely change the presentation of the information to make it clear, dynamic and not weighted.
Client: iWays
Design and Art Direction: Mafalda Marcos
iWays
Rebrand for iWays, creative consultancy agency in Lisbon, Portugal