Europalco's Done
Europalco's Done is a witty series that includes three concise explanatory videos: "The Cue Line," 'It Doesn't Fit," and "The Parking Spot." These videos skillfully employ humor to underscore Europalco's outstanding performance in comparison to other stage construction companies. Through this imaginative and engaging collection, viewers can acquire valuable insights into Europalco's unique strengths and competitive advantages in the industry, all while enjoying a delightful touch of humor.
Episode #1: The Cue Line
The concept for the 'The Cue Line' episode is very straightforward. In this episode, a group of inept workers, symbolizing Europalco's competitors, find themselves struggling to pass through a door. As they clumsily attempt to do so, they inadvertently create a comical pileup that results in them falling to the floor.
In stark contrast, Europalco's character effortlessly navigates through the chaos while confidently carrying multiple boxes in each hand. This scene, and episode, showcases Europalco's assertiveness and competence of its services.
Episode #2: It Doesn't Fit
In this episode, we watch the clumsy workers struggling to put together tables, requiring the effort of three individuals to complete the task. Suddenly, Europalco's character makes a cheerful entrance onto the scene, effortlessly skipping along while carrying two fully assembled tables in each hand. Without a hitch, Europalco's character passes by the struggling workers and places the tables down on the set. This episode shows how Europalco can get the job done with fewer resources, proving their efficiency.
Episode #3: The Parking Spot
In the 'Parking Spot' episode, three 'Clumsy Deliver' trucks, symbolizing Europalco's competitors, line up for unloading. As they prepare to start the unloading process, Europalco's truck swiftly overtakes them, coming to a quick stop just a short distance away. Europalco's character promptly readies the truck for unloading. This episode effectively conveys the speed and efficiency of Europalco's services.
Client: Europalco
Agency: Hi INTERACTIVE
Date: 2017
Creative Direction: João Veríssimo
Concept: Teresa Rodrigues
Illustration: André Ferreira
Motion Design: André Ferreira / Miguel Baptista
Discover more at miguelbaptista.com
Europalco's Done
Europalco's Done is a humouristic collection of mini explainer videos which intented to show how the stage construction company Europalco performed in comparision with other rival companies.