Tesla's Gigafactory in Portugal
Tesla's Gigafactory in Portugal
Hi Elon, Portugal here...
About the project
This project commenced in late 2016 when Tesla announced its plans to establish a Gigafactory in the Iberian Peninsula. A portuguese Facebook group called "Tesla's Gigafactory in Portugal" initiated a strategic campaign to capture Tesla's CEO attention, aiming to persuasively present the distinct advantages of Portugal as the ideal location for the Gigafactory. Hi INTERACTIVE actively participated in this movement, culminating in the creation of an impactful explainer video with a simple and compelling message directly addressed to Elon Musk.
Client: Gigafactory in Portugal
Agency: Hi INTERACTIVE
Date: 2016
Creative Direction: João Veríssimo
Concept: Teresa Rodrigues
Illustration: Teresa Rodrigues
Motion Design: João Veríssimo / Miguel Baptista
Thank you for watching!
Discover more at miguelbaptista.com
Tesla's Gigafactory in Portugal
In response to Tesla's plans for a Gigafactory in the Iberian Peninsula, a portuguese Facebook group and Hi INTERACTIVE collaborated on a persuasive video to advocate for Portugal as the ideal location, targeting Elon Musk's attention.
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